Existing Logo
Although the existing logo is clean and modern, it doesn’t suggest anything “Coastal” or comfortable and approachable with this logo.
The logo looks more appropriate for a GPS app than
a residential community.
The mission is to design a clean, modern, and approachable logo that reflects the coastal lifestyle this community offers.
Brainstorming Ideas
I wanted to use the initial letters “C” and “P” to create the new logo. I also wanted to let the logo have a nautical theme like the name suggested.
Colored Logo